BlackApple Ltd http://www.blackapple.co.uk Change for people, projects and companies posterous.com Mon, 14 Nov 2011 18:23:00 -0800 When you own a hammer http://www.blackapple.co.uk/when-you-own-a-hammer http://www.blackapple.co.uk/when-you-own-a-hammer

Abraham Maslow once said:
"When you own a hammer everything starts to look like a nail"

We see this time and time again with the desire to integrate functions within businesses by using all the applications from a single vendor or a fevered attempt to use all the features from a single product as though this sameness is inherently good.

I own an integrated knife, fork and screwdriver (a Swiss army knife) and yet I seem to choose to use separate knives and forks whenever I eat .. I wonder why that might be ..?

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